Southbrook has always sourced grapes from Niagara-on-the-Lake, so Bill is excited about operating his own vineyard there. Brought on as a winemaking consultant in 2005, Ann Sperling introduces Bill to an excellent opportunity. A 74-acre parcel in the warm Four Mile Creek sub-appellation of Niagara-on-the-Lake is on the market, complete with 36 acres of ideally planted, well-selected varieties and top-notch clones. The couple realizes its potential, and decides on the new location to build the winery of their dreams. 

Expansion of the vineyard is planned and planting starts. The design of a winery with associated facilities and a hospitality building are entrusted to Jack Diamond of Diamond and Schmitt Architects of Toronto. Bill commences creation of a fully biodynamic, organic and environmentally responsible winemaking operation. 

The wine shop move is undertaken in the fall of 2007, while the family’s Richmond Hill presence lives on in the form of the Pumpkin Patch and Country Store until it was decided to close it in early 2013. An adjoining 75-acre parcel is purchased to provide an area for pasture and for future vineyard expansion. The new enterprise is re-named Southbrook Vineyards to reflect Bill’s new role as vineyard steward. The opening celebration of the Hospitality Pavilion takes place on the Summer Solstice of 2008.